The dinner that stretched past midnight.

The night nobody planned but everyone remembered.

The moments worth opening a bottle for.

Person holding a wine bottle with an abstract colorful label, with a salad and grilled food on a wooden serving board in the background.

We started LOCALISM before we knew what it would become.

In 2008, we went wine tasting and had an experience that inspired us to change our lives.

The wine was incredible, but so was everything around it. It was low-key, authentic and completely unpretentious.

On the drive home, we asked each other a slightly ridiculous question: How do we do this?

Not just make wine but build a lifestyle around it.

Two years later, we landed in Napa Valley and started LOCALISM.

It was probably a little crazy but it was also one of the best decisions we've ever made.


A man stands in a lush garden holding a glass of red wine and a leash for a white dog sitting on the ground. The garden has a large tree with green leaves and a fence made of wooden posts, with yellow flowers in the foreground.

We were drawn to wine country because of everything that existed around it:

Long dinners, good food, people who cared deeply about what they made, and bottles opened simply because there were people around to share them with.

The nuance, mystery, romance and magic of wine.

The balance of science and art.

The way a bottle can bring people together whether they know everything about wine or absolutely nothing.

We wanted to live closer to that feeling.

LOCALISM is our way of sharing it with you.

The art was always part of the plan.

Before our first bottling of LOCALISM, we knew we wanted to feature artwork on the label. A search for local artists led us to Mary Vaughan and her eco-abstract paintings. We met and clicked immediately. Her work just felt like it belonged on the bottles.

Art has been part of LOCALISM ever since. Wine is science and agriculture, but it's also creativity and expression. We like having both points of view on the bottle.

It's everything but exclusive.

It’s never been about the bottle.
It's about what happens when you open one.

Four wine bottles and four wine glasses filled with white and red wine, set on a gravel surface outdoors amidst green grapevine leaves and grapevines in a vineyard.